Do you want to know the best way to start your marketing strategy is by creating an account on Facebook, Twitter, LinkedIn, Google+, or any other social media site? It’s really simple – just sign up for one! And then post something. Anything. As long as it is relevant and interesting (and not offensive), people will see your posts and interact with them. After all, that’s what these sites are about: communicating with others in a public forum where everyone can read what you say. You’ll be surprised how quickly your followers start growing once you actually start using these sites regularly!
1. Create a social media marketing strategy
One of the biggest benefits of using social media is that it provides an affordable way for businesses to increase their reach and visibility. Not only can you connect with your current customers, but you can also interact with new people who may be interested in what you have to offer. It’s important that you have some sort of plan for how you are going to utilize each of the social media sites that are available to you, especially since they all work differently. For example, Twitter is best used as a way to share real-time updates with customers. On the other hand, Facebook provides more flexibility by allowing you to post on your profile page on an ongoing basis.
2. Identify the best time to post on each site
Not only do you need to create a strategy for how you are going to use each of your social media accounts, but it’s also important that you identify when is the best time for you to be active on them. Since social media sites tend to experience their greatest levels of traffic at different times throughout the day, you should only be using your account when it is optimal for you to attract and engage your online audience. For example, Facebook has the largest number of users who log on to their website during nighttime hours, so you may want to avoid updating your status after 5:00 PM if possible.
3. Use hashtags and keywords in your posts
In order to make it easier for people to find you on social media sites, it’s a good idea that you include some hashtags and keywords in your updates. Using these symbols will help identify your status updates when people are searching for relevant content using various different phrases. These words should be related to what your business is selling or any other topic that people might be interested in.
4. Create engaging content that is relevant to your audience’s interests
It isn’t enough for you to simply post updates on social media sites about what your business does – your posts also need to be interesting and intriguing. When it comes to Facebook, LinkedIn, Google+, and Twitter, you will want to make sure that your posts contain some sort of content that will be appealing to your readers. If you’re not very good at creating engaging material on your own, it would be a good idea for you to either hire someone on Fiverr or use a site like InfoBarrel or Squidoo where you can share your knowledge with other people.
5. Share products with links back to your store or website for increased traffic and sales
One of the most effective social media strategies you can implement is one that involves sharing products with links back to your own site or online shop. By including a link in the description of what you are sharing, people who click on it will be taken directly to your site, making it easier for you to generate more sales. Even if you only have a few different products that you are offering, this technique can still be useful because people who have an interest in your product may be interested in buying other items that might not necessarily go along with the one they just read about.
Although there are many different social media platforms available to you, the truth is that not every strategy will work for every business. The best way for you to determine which of these strategies are going to be most effective for your company is by testing them out one at a time. You may have certain sites that are more profitable or that have a higher rate of conversion, so you might want to start with those and then consider adding others into the mix later on if necessary. In addition, it’s a good idea for you to have either a business account or a personal one for each of your social media profiles.
If other people know that they can connect with you via a social media site, this will give you more exposure, which can eventually turn into more opportunities for sales down the line. You can learn more about this and much more by visiting the iAmAffiliate forums!